Poetry School

The Poetry School's brand design explores the interplay between abstraction and meaning in poetry.

  • Visual identity
  • Branding
  • Logo design
  • Web design

The Poetry School’s mission to nurture creativity and explore the possibilities of language. By using abstraction and inviting interpretation, the visual identity embodies the essence of poetry education and encourages engagement.

The logo features abstract and very reduced letter shapes that mirror how individual words function as abstract concepts until combined to create meaning. This concept reflects the essence of poetry, where words are carefully chosen and arranged to evoke emotions and ideas.

Poetry School home page


Website details individual poetry courses


Poetry School magazine edited by Simon Armitage


Poetry School magazine entries


Social media clip


Poetry School magazine edited by Simon Armitage