HBGI
CHK crafted a cohesive branding system that reflects HBGI’s global mission to improve mental health research and care.
The Healthy Brains Global Initiative (HBGI) has undergone a transformative redesign by CHK Design. Tasked with revitalizing the organization’s visual identity, the new design includes a dynamic new website and a unified social media presence, bringing clarity, accessibility, and impact to HBGI’s communications across all platforms.
The new logo design and system ultimately connects to the work of HBGI – to transform and build high-performing mental health systems that maximize outcomes for individuals – by highlighting the intricacies of cognitive processes and mental well-being, as well as the unique perception of each individual human being.
Project Credits
Programming
Saul Posel
Illustrations
Sandy Christ
With many thanks to a great team at HBGI.
Anna Delvig
Sally Carruthers