You Brand

Prismatic colours contrasted with understated graphics created branding for a management training company that is professional without being corporate.

  • Art direction
  • Logo design
  • Print
  • Web design

You Brand management training wanted fresh and modern branding that reflected its unique standpoint, that of using actors to help people in a corporate environment be their authentic selves. 

CHK employed a series of soft and diffuse spectrums as a visual metaphor for the collective diversity of individuals. A subtly refined sans serif logo gives a contrasting harder edge.

Each publication, programme and marketing material uses a different part of the spectrum so it has its own identity within the overall branding family. Pared back graphics on the printed materials keep the overall feel factual.