Striking art direction across multiple platforms positions a curator’s platform for emerging artistic talent as authoritative and commanding.
A platform dedicated to the promotion of emerging artistic talent needed to have high visual impact and memorability. For the logo lock up, CHK landed on using yellow and black stripes that recall the bold colours and feel of a helicopter helipad. It also alludes to the high net worth of the target curator and collector audience and is a wry visual reference to the name ‘Launch Pad’ itself.
CHK applied the striking branding across street and print advertising, books and website design incorporating strong black and white typography that made a defined statement but did not compete with the artworks profiled.