Creating a brand identity for a services startup that gives an immediate sense of what they do and establishes them as a brand that’s here to stay
CHK had complete directorial control over the branding, website, advertising launch campaign and associated print and digital assets of this AEC software solutions startup.
The design emphasised the connectivity of Inevidesk’s service, which facilitates remote working. CHK chose colours and fonts that were deliberately eye-catching but harmonious, fresh and unique yet referenced the scale of the brand’s future ambitions.
CHK’s photographic direction used abstracted architectural details, colour casts and bold graphic elements to make the most of stock images and lend gravitas to the project.