Design & Emotion 2012 – Central Saint Martins

Visual identity & website

Central Saint Martins hosted the 8th International Conference on Design and Emotion in 2012 at its King’s Cross building. The conference focused on design and user experiences from across different sectors. The conference was attended by international academics, industry practitioners, researchers and students across different industry sectors.

While Design & Emotion is the overarching focus of the conference – allowing us to consider all aspects of the relationship between human experience and design understood in its widest senses – the theme this year is “Out of Control”.

CHK interpreted the theme with interactive molecules. The D&E logotype combines the lettering found on the walls of the historical Kings Cross site and visually reinterprets it using ‘interactive molecules’. Logo programming by Raffael Ziegler.